Case Study 002 · 2020–present
Five years building the visual identity of a major Universal artist. Not one project — a long arc. Music videos. Lyric videos. Album covers. Photoshoots. Live sessions. One voice, across every output.
Each release pushed technique. FPV drone work on Pocałunek Lata — the technique used as a deliberate visual choice, not a gimmick. A lyric video for Spontan that became one of the most-viewed in Poland. A live session shot from the 46th floor of Warsaw's Skyfall tower, on a phone, with Samsung in the room but not in the way.
An artist with momentum but no settled visual language. Pop identity is dangerous territory — easy to chase trends, easy to land somewhere tacky, easy to optimise for the quick win.
The job wasn't to make a hit and move on. It was to build something that would still hold five years later. Understand the artist as a person, not a brief. Grow the visual language slowly. Refuse the cheap shortcuts.
By year five: a coherent body of work, a recognisable visual stem, an artist ready for whatever comes next.
First collaboration. Small budget, no precedent. We built one summery shot — the artist on a small jacht, water tilting until he's floating in the sky, lyrics drifting through. One image, three minutes. Became one of the most-viewed lyric videos in Poland.
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Music video shot in Ibiza. The track's energy demanded a full visual environment — sun, motion, distance from Polish winter. We built the production around being there, not faking it. 20M+ views.
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Music video shot with FPV drone work paired with a cinema camera package. The technique used as a deliberate visual choice — the camera moves the way the song moves. Not a gimmick. The visual signature.
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The brief asked for a music video. The answer asked for an artifact. We commissioned a painting made specifically for this release — used on set as a real object, then released as the official album cover. The artwork is the artifact, not a backdrop.
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Three live sessions, filmed on the 46th floor of Skyfall Warsaw, shot on the newest Samsung phone. Brand collaboration inside the artist relationship — Samsung sat inside the work, not on top of it. The artist's voice still led.
Read the full story —Direction first. Then we figure out how to make it.
